Vimeo's New Adventure

Video on Demand is making more progress for independent filmmakers. At the Toronto Film Festival Vimeo has begun to make offers for 150 films to begin distributing their film online through their services. Vimeo is offering $10,000 in advancements to have these independent films exclusively distributed through their website. Not only will these films receive the advance they will also receive a 90/10 split of all revenues in favor of the filmmakers. This is a great way to distribute the film after the premiere at the film festival. Having the on demand feature gives the filmmakers the option to connect directly to their intended audience.

            This is a new aggressive venue for them to explore. Vimeo released their first feature film Some Girls earlier this year. Pairing with a film festival does seem to be a logical investment. The film festival will offer many new films for Vimeo to become affiliated with. Some Girls showed the company what distributing could be for the company to move to this next step. Time will tell how successful this venue will be for each film and for Vimeo.

            Video on demand is becoming a more popular distribution outlet for independent films. Vimeo is giving a huge incentive to the films that are being distributed through their service. The amount of video on demand services out there are growing and this service is in hot demand for consumers. However, how will each company obtain new filmmakers? This will be the new mission for the competing companies. Vimeo is offering a nice package for those who are a part of the Toronto International Film Festival. It will be interesting to see how the other companies will react to this offer. Will they compete by using other film festivals? Will the offer what Vimeo is and give the filmmakers a 90% share?