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Sunday, June 23, 2013

Vimeo on Demand Releases Their First Feature Film


Vimeo on demand debuts its first feature film.  The film Some Girls will be released on Vimeo on demand. This is the first film to be distributed via Vimeo and it is a testing ground for the company. This can be an exciting new distribution channel for independent filmmakers.  Vimeo on demand began in March and has been trying to improve the online video with these new improvements.  Vimeo has given the viewers options to watch the new feature film Some Girls for a rental fee of five dollars or to download for ten dollars.  With this new collaboration with Vimeo it will be interesting to see how this will work for the film and Vimeo.
            Some Girls is a independent film that was showcased in the South by Southwest film festival. At the festival the film was offered a deal to have a theatrical release in 2014 in a few markets. If the film was successful then it will be opened to other markets. This was not as exciting as they have hoped. When Vimeo approached the film they were open to the idea that was given. Some Girls was given the chance to distribute online as a testing film and also with a two-market release for the film.
            Having both releases with show which outlet will have better success for this independent film. The market for on demand channels of distribution has been open in other companies. Is this the future for Vimeo? If this is what Vimeo has in store for the independent filmmakers what rank of films will they be choosing to distribute? This can be an exciting new tool for filmmakers. Having a well-known online company as a distributor will add another outlet for filmmakers and audiences to experience independent films. It will be interesting to see how the success of Some Girls will help make these changes. 

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