Adding to an Empire; Jay Z’s New Role in the Entertainment Industry

Recently, Jay Z finalized his agreement New York Giants player Victor Cruz to become his manager. By holding this role Jay Z adds another venture on to his empire. I don’t think this move was a huge surprise. Jay Z has shown his interest in sports being of the owners of the Nets basketball team. With the growth of his own brand and company I think that Jay Z will be able to grow Cruz’s career in the sports industry and cross over to the entertainment industry. Since the announcement of the possible deal in November 2012 Cruz has added the Roc Nation sign to all his end zone dances. Now that it is finalized there is no doubt that he can utilize Jay Z for all of his entertainment connections.

            Now that the deal is signed and finalized there are some issues arising regarding the nature of the agreement. The NFLPA is raising some concern with the pairing of these two. NFL.com discusses what the issues are concerning this deal. Since Jay Z is not a non-NFLPA certified individual complicated the new relationship. Is this a threat to the agreement? There has been no comment to what the NFLPA has officially wants to do with this. As of now, the agreement stands and it will be reviewed.

            I think this is an interesting occurrence. Jay Z is a very well known from a lot of his business ideas. I feel like this should have been considered and researched when beginning this agreement. This could mean that it is not too big of a deal and the NFLPA will not bother them. Jay Z and Cruz right now are venturing into a whole new field for both of them. This will be interesting to watch the talents of both grow from this deal.